We don’t just do sales and marketing consulting. We empower your company to sell more. True smarketing alignment has been shown to create growth of up to 20%(1). We have seen these kinds of numbers and more.
An Introduction to Smarketing
We know not everyone is familiar with the term smarketing. It was coined in the early 2000s, but has existed in strong selling companies before then. Smarketing is defined as the integration of sales and marketing teams within an organization, but what it really translates to is less arguing and more selling. It’s all about creating common language, clarity of vision and effective communication processes between your sales and marketing teams.
“I know the frustrations of a leader stuck in the middle of sales and marketing teams who are not aligned. When I started working closely with my marketing teams, I knew there was something to it. In the beginning, the initial driving force was to selfishly increase sales, but now that I’m working with multiple clients, my mission has changed. I see it as my new personal mission to bring smarketing to the forefront for my clients.”
– Christian
How Smarketing Changes Things
“We have a terrible marketing department. They have no clue what’s going on with our customers. I wish they would use more common sense. Then it wouldn’t be so hard to make a sale.”
– Average Sales Team
“Sales is always whining. We put together a comprehensive program and they are not even using it. We can’t get any feedback or data because they ignore what we built. If they would just use the tools we could figure out what’s working.”
– Average Marketing Team
Both of these teams want the same thing. And you just want them to work together. We get it. This is what we do. We get buy-in from both teams to create better flow, better cooperation and more sales.
Our Team of Smarketing Experts
We have a team of sales and marketing professionals who have worked for a wide variety of industries. Each with decades of experience in their field, they have the knowledge and experience needed to connect with each of your team members. Through a process of analysis, consulting, training and coaching, we create a sustainable solution to increase your sales.
How To Get Started
Every smarketing project starts with a conversation. You can reach out to us directly or fill out the form below to attend one of our Intro to Smarketing seminars.
(1) B2B Smarketing: The 5 Steps To Make Sales and Marketing Work Together
