Smarketing is Effective Marketing
Smarketing exists in all companies. It’s just a matter of whether it is good or bad smarketing. Does your marketing team struggle to work with your sales team? Do they cringe at the thought of another sales meeting? Do your sales people point fingers at the marketing materials when sales are down?
How Marketing Communicates
You can have the best-trained marketing and sales teams, but still not be fully optimizing your smarketing potential. Good marketers know how to communicate with and sell to sales teams. Otherwise, they miss out on crucial feedback and end up with materials that don’t get used. We implement processes that help your marketing team gather feedback, incorporate it into the development process, successfully present materials to the sales team so they are used well, gather information, and iterate the process.
Marketing Systems
Many marketing processes are the result of what worked at the time or how we fit into the system developed by a vendor or IT department. They can also be missing out on new tactics developed after they were created. Our team has extensive experience in both marketing and software development. They also speak the language of every member of your team. So with insight and buy-in from your team, we can help identify inefficiencies & opportunities and iron out your process.
Growing Your People
We take extra time with your people to understand where training and support can create a big return. We provide development plans, create training workbooks and give them the support they need to grow. During this process, we document it all to prepare you for growth.
“We don’t just want to share information with your team. Our goal is to make a difference for each member of that team. If what we do doesn’t touch the staff, then it’s not authentic.”
– Christian
Get Started
Get your company started down the road to better sales and marketing. You can reach out to us directly or attend one of our Intro to Smarketing seminars to get to know us.
