How Marketing & Sales Work Together

May 3rd, 2022 // Christian How Marketing & Sales Work Together

What makes Exigo unique is that it has everything you need under one umbrella. Often times businesses will focus on one or the other, but the truth is you can’t have one without the other. When running your own business there are so many aspects that can be often overlooked. We are here to make sure that doesn’t happen to you. Here is why and how marketing and sales work so well together.

What is Marketing:

The systematic planning, implementation, and control of business activities to bring together buyers and sellers.

What is Sales:

A sale is a transaction between two parties where the buyer receives goods (tangible or intangible), services, and/or assets in exchange for money.

How Do You Approach Marketing & Sales:

For marketing it has a broader range of activities to sell products/services, client relationships, etc.; determine future needs, and has a strategy in place to meet those needs for the long term relationship. For sales we make customer demand match the products the company currently offers.

Why They Complement Each Other:

Marketing is long term, while sales work short term. Making sure that future and present are being taken care of.

If you want to learn how to organize your marketing and sales under one roof, we are here to help! Contact us now to find out what it would look like for you. We can’t wait to work with you and help you not only achieve your short term goals, but set you and your business up for long term success.

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