Our Mission
To bring full alignment between sales and marketing to maximize selling opportunities for our clients and their staff.
Our Story
Christian founded Exigo in 2014, but his mission started long before that. He made his first sale, teaching his Grandmother to ride a skateboard, at the age of five. Later in life, Christian spent 15 years in high-end jewelry sales leadership. He worked closely with marketing professionals from Breitling, David Yurman, Rolex and Simon Properties. Together, they created “wow factor” events and campaigns that would take his store to the second-highest grossing position nationwide. In 2014, Christian began his consulting firm, providing sales training and implementation, while still working closely with marketing departments and vendors.
“I’ve always worked closely with marketing, but my intent was to selfishly increase sales. Everything from being the first to wrap mall elevators, to carpeting a parking lot, to shipping in 100 palm trees to create a private event inside of a mall. It wasn’t until I came across the term smarketing was when it really clicked for me. I’ve been doing smarketing all along and have the sales numbers to prove its value.
20 years ago I was doing this. I remember when we held a private event at the Jacksonville Air Show. We wanted a high-end, casual feel. So we put down black carpet across this entire parking lot. We had coolers, chairs and round tables. The president of Breitling at the time, Marie Bodman, showed up and I remember her grabbing a Heineken, kicking up her feet, looking around and saying, “This is great!” I was maybe 24 at the time and couldn’t believe it. It was things like that event that, to this day, set the standard for shows nationwide.”
– Christian
If you are ready to start smarketing or want to attend one of our Intro to Smarketing seminars, click below.
Today, through Exigo Sales and Marketing, Christian is leading the charge to bring integrated smarketing processes and results to companies in his hometown of Jacksonville.
