The Most Marketable Thing is You

March 29th, 2022 // Christian The Most Marketable Thing is You

A common misconception in the marketing world is that you need to have the latest and greatest idea. While that can be beneficial, it’s not always the secret sauce. If no one told you, let us be the first. The most marketable thing about your business is…wait for it – you!

Let us explain. People want to connect to a meaning, purpose or greater cause when interacting with a business. You, like every other soul on this planet has a unique story, experiences and wisdom that no one else has. Instead of letting those things go unseen, find how you can implement them into your vision and why for your business and in return your marketing. Your story is your superpower!

In a recent study it was found that 92 percent of consumers want major brands to make ads feel like a story. Think about Super Bowl Sunday for a second. Other than the game, why do people watch? For the commercials. Businesses are pouring thousands of dollars into these commercials for this special event in hopes that it will do two things: pull on your heart strings, create a customer.

The point is this: A story allows your consumer a way to relate to your business on a personal level. That regular marketing copy can’t do.

As you continue to grow in your business marketing, think less on how you can sell your business but tell about it.

Recent Sales and Marketing Articles

5 Reasons You Need A Social Media Manager

Having a social media manager nowadays is a crucial part of your marketing strategy and growth as a business. Here’s why: studies have shown that over a million people join social media a day. Whether that be Instagram, Facebook, Twitter, TikTok, or another platform. With so many people joining daily, your brand and business must continue to be a leading voice within the social media world. Investing in a social media manager can boost your marketing by doing the following.
How Marketing & Sales Work Together

What makes Exigo unique is that it has everything you need under one umbrella. Often times businesses will focus on one or the other, but the truth is you can’t have one without the other. Here is why and how marketing and sales work so well together.
Sales Analysis: Three Reasons To Get One

Not seeing a change in your sales? It might be time to consult with a sales analysis. As strange as it might sound, seeing your sales not decrease, along with increase is just as bad. You never want your sales to look like a plateau. Or maybe your sales turnover rate is strangely high. These are all signs that you might need an outside perspective to help you with your sales.