5 Reasons You Need A Social Media Manager

July 7th, 2022 // Christian

Having a social media manager nowadays is a crucial part of your marketing strategy and growth as a business. Here’s why: studies have shown that over a million people join social media a day. Whether that be Instagram, Facebook, Twitter, TikTok, or another platform. With so many people joining daily, your brand and business must continue to be a leading voice within the social media world. Investing in a social media manager can boost your marketing by doing the following.

1. Stay on top of the constant changes

A social media manager can keep track of any algorithm changes and new trends within the platform, but also adapt your strategy and the content based on the latest updates.

For example, as of October 2020, TikTok surpassed over 2 billion mobile downloads worldwide, so it’s safe to say you should be on there because I can assure you that your competitor is.

2. Social Media Engagement is A Must

An employee posting at random on your social media profiles, having no plan, will do a disservice to your brand. Social media is not a one-trick pony, but a complex system that needs constant care. Studies show that it takes one to six hours to create just one piece of content. With that rate, there is no way you can manage social media as well as your business. You need someone to help.

3. Grow Your Audience

According to a September 2020 study, 51% of respondents stated that their purchasing decisions were influenced by social media, and 29% of individuals were influenced by social media that they would purchase an item the same day of using social media.

Ready to get started on your marketing plan and management? We are too. Click here to learn how to get started.