Do It With Intent
Digital marketing is both an art and a science. Digital smarketing adds a third component: intent. We know the biggest complaints sales departments have when it comes to digital marketing: the language is wrong, it is missing the right action and we are not getting the results we want. Digital marketers know what they are selling and how to sell it.
It’s All About Alignment
More often than not, there are more than one digital marketing teams that don’t communicate with each other or with sales. What makes it worse is when each individual doesn’t truly understand their part of the sale. Who handles first contact? Who is selling the appointment? When does the sale go to the salesperson to close?
By working with a team of integrated sales and marketing professionals, you get the perspective of the whole sales and marketing process.
“Good digital marketing is like a good country line dance. When everyone knows the steps and what their space is, it’s a beautiful thing. But when there is no alignment or clarity, it quickly devolves into the wild west, with every person gunning for themself.”
Get Started
If your digital marketing shows signs of dysfunction, we would like to talk to you. You can contact us directly or attend one of our Intro to Smarketing seminars.
