Voice Search is Already Making Waves

August 24th, 2018 // Christian Voice Search is Already Making Waves

What are you doing to make sure you take your place among voice search results? The answer is, likely not much. Voice search is evolving at a rapid rate. And while there might not be a formulaic process as developed as text search, we know a few things you can do to improve the likelihood of becoming a top contender.

Current Voice Search Optimization Tactics

Snippets – Snippets are small summaries intended to help the user get to the answer quickly. Snippets are not new. If you have ever searched something like “how do you cook rice” then you have seen the snippet result like the one below. While it is not a certainty, it has been shown that top-ranking snippets like the one below are being used to generate voice results.

Structured Data – This is essentially a way of tagging your content on a programmatic level that gives the web search robots (bots) context for what they are examining. Structured data helps with many aspects of SEO (including local targeting). In the case of voice search, there are new formats being released including a “speakable” property.

Finding Questions – As you start to optimize for voice, it can be helpful to find questions being asked by users. Voice tends toward longer queries and can lend itself to a variety of ways of asking. To improve your reach, you can use the “people also ask” feature in Google (see the sample below).

As voice search continues to evolve, so will the list of tactics that are necessary and effective. To learn more, reach out to us directly to consult about your voice search optimization. We welcome you to attend one of our Intro to Smarketing seminars to get to know us.

    (904) 479-6080

    info@exigosales.com

    Information Request

    My Current Needs Are:

    Recent Sales and Marketing Articles

    5 Reasons You Need A Social Media Manager

    Having a social media manager nowadays is a crucial part of your marketing strategy and growth as a business. Here’s why: studies have shown that over a million people join social media a day. Whether that be Instagram, Facebook, Twitter, TikTok, or another platform. With so many people joining daily, your brand and business must continue to be a leading voice within the social media world. Investing in a social media manager can boost your marketing by doing the following.
    How Marketing & Sales Work Together

    What makes Exigo unique is that it has everything you need under one umbrella. Often times businesses will focus on one or the other, but the truth is you can’t have one without the other. Here is why and how marketing and sales work so well together.
    Sales Analysis: Three Reasons To Get One

    Not seeing a change in your sales? It might be time to consult with a sales analysis. As strange as it might sound, seeing your sales not decrease, along with increase is just as bad. You never want your sales to look like a plateau. Or maybe your sales turnover rate is strangely high. These are all signs that you might need an outside perspective to help you with your sales.